The following steps will help you determine your target audience, understand their buying process and look for opportunities to connect. The goal here is to help you find and target the audience who is interested in your product/service and integrate the findings into your marketing strategy so that you can create personalized content and develop long-term relationships

Get familiar with your product and survey existing customers. In order to be effective, you need to truly understand what your selling from the perspective of your customer. It's important to distinguish what you do from the things your audience cares about.

Demographics are important, but you can't judge a book by its cover. It's important to also understand what your customers like and dislike, what their problems and pain points are, and what aspirations they have.

Specific and quantifiable attributes of your ideal customer.

Subjective information that defines the ideal customers' interests, activities, and attitudes.

Awareness is everything. Regardless of what you do or what you sell, if your audience doesn't know about you, they won't buy from you.

This is why a marketing strategy is so important. There are many opportunities to touch a potential client. In order to create engaging and high performing content, you need to think through the customer's journey.